UFC 306 is not just promising fireworks in the octagon. It’s set to deliver an immersive, one-of-a-kind experience for both attendees and viewers alike.
This Saturday, the action goes down at Las Vegas’ futuristic Sphere venue, with UFC 306—branded as Riyadh Season Noche UFC.
The event headlines a high-stakes bantamweight title clash between Sean O’Malley and Merab Dvalishvili. But what’s grabbing headlines isn’t just the star-studded fight card. UFC President Dana White has dubbed it “the greatest live sporting event of all-time,” and he’s backing up that bold statement with a twist.
Speaking at the post-event press conference of the Contender Series, White revealed that the night will feature an interactive “Easter egg hunt” for fans, with a hefty $25,000 reward for those sharp enough to spot all the hidden gems during the main card.
“There’s a cinematic experience before each fight,” White teased. “Each segment runs like a mini-movie, evolving during the fight. Birds might fly, flames may flicker, or clouds shift—it’s all in the details. Find all the Easter eggs, and you walk away with $25,000.”
These hidden details are integrated within the films shown during the event. White emphasized that this hunt will only occur during the main card, while the prelims will serve as a narrative build-up, traversing from the dawn of time to an imagined future—all crafted to be a powerful tribute to Mexican culture.
“If you’re Mexican, this is like your Rocky moment,” White declared passionately. “And if you’re not? You’ll wish you were.”
With White’s ambitious goal to earn an Oscar, Emmy, or even a Grammy nod, UFC 306 is shaping up to be more than just fights—it’s set to be a cinematic spectacle.
Some fans are placing doubt on the validity of the fights on the card while White continues to focus heavily on the production value of the event. Time will tell if there is a positive outcome for the UFC and fans alike.